There are some names that guitar collectors seek out. Guitars like Airline, Truetone, and Silvertone which are guitars manufactured for sale in stores such as Sears and Montgomery Ward. These guitars were designations for the stores they were destined to be sold in.
The new Silvertones are good quality guitars. Unlike a high percentage of my peers I do not consider them cheap guitars. I love the feel the looks and the sound of mine and if I had to buy one again I definitely would. The configuration of this guitar is very similar to my Ibanez RG with the exception of a single coil neck pickup- which I prefer over a double coil. I can get a straty lead sound from the neck pickup and an almost tele sound with the neck and middle pickup. Even the color and feel is just like that of the RG. The neck does not have the jumbo frets like the Ibanez but the action and play-ability is great.
From the Internet -Product Description for the Shredder Pack
The Silvertone Guitars SIK1 Shredder Electric Guitar Package is an incredible deal. Only the buying power of American Musical Supply could deliver a complete electric guitar package like this at this special price. Lets start with the Silvertone SIK1 guitar. Precision built by the world’s most experienced guitar manufacturer, the SIK1 features a contour-cut S type body with a chrome vintage tremolo, a sleek 25-1/2 inch scale maple neck with a rosewood fretboard, a hot humbucker pickup in the bridge position (great for lead players), two high output single-coil pickups, a 5-way selector 
switch, and one volume/two tone controls. For more than 50 years Silvertone has been an icon in the American guitar industry. Their mission now, as it was when they began, is to make quality instruments from quality materials with contemporary styling while providing exceptional value. Silvertone has confidence in what they are doing, so every Silvertone guitar comes with a Limited Lifetime Warranty. Your new Silvertone guitar or bass may well be the only instrument you will ever need to buy.
Here are some interesting Silvertone links:
